It’s Groovy, I Can Dig It

December 7, 2008

Meridith and her siblings decided to do something a bit different for their dad this year for Christmas.  Way back in the day, before any of us were thought of yet, Meridith’s dad was a DJ at a Wilmington radio station.  He has several of the old reel to reel tapes of a few of his and other broadcasts so Meridith thought it would be cool to sneak them out of the house, get them converted to a format that can be used now, and see what was on them.

We received the package last night and listened to the CDs while we made dinner.  The reels had no dates on them so we had no idea what year, but as we listened, we heard the announcer say:  “It’s Wenesday, July 18th 1973, sunny and 80 degrees in Wilmington, here’s Three Dog Night.” (now imagine that with 1970s DJ inflection)  This was a good six months before either Meridith or I had been born so It was a blast to hear the commercials for all of the places that we never knew existed.  The commercials were by far the best.  Lots of commercials for tire places and bars or “recreation lounges” as they were called.

Then

reel

Now

cds

This got me thinking.  I’m pretty sure that 20 years from now there will be some kids doing this same thing for those people whose wedding we are photographing right now and are getting a disk of images.  It’s a simple issue of technology getting better and smaller.  People just don’t use reel to reel players anymore.  In the same way, ten to twenty years from now people will be looking at CDs and DVDs and wondering how we ever got along.  At that point there will be companies that will help convert people’s histories of  music, video and photographs from the old formats to the new.

This is one reason that I am such a big proponent of creating great albums for our clients.  I can open a book that is 300 years old and as long as I understand the language, I can read it just the same as a book that is 50 years old or brand new.  There is no technology shift in opening a book, so even though most people won’t be able to use their wedding disc in 30 years unless they get it converted, their great grandkids will easily be able to crack open their wedding album and check out what they were like way back when.

One Response to “It’s Groovy, I Can Dig It”

  1. Eddye said

    Great point! And what a great Christmas gift!

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