It’s Christmas??

March 23, 2007

Spring is near, the flowers are blooming, bees buzzing, and I am shooting Christmas decorations! What’s up with that you say? Well, in the advertising world, Christmas never stops. This shoot is for box packaging for these inflatable giants. Packaging is typically shot about 9 months before it goes to market, catalogs about 4-6 months, (Christmas in July) and retail ads about 6-8 weeks before they go out to the public.

So take comfort in the fact that even though your memories of the Christmas holiday are fading and your anticipation of summertime increasing, there are teams of people out there who are thinking about the gifts you will be opening next December.

We had an entire crew on location to make this lovely house look like we should be going inside to drink eggnog.  We had thousands of square feet of fiber batting, bags full of biodegradable fake snow, and enough twinkle lights to trip the breakers in the house many times over. We began setting up for the shoot at 2:00 in the afternoon and waited until it was dark at 8:00 to begin shooting, finishing up around 10:00. That’s right, six hours of preparation for two hours of shooting, which is pretty typical.  Tonight will be our third and final night of Christmas for a while.

This is the scene.  All of the inflatable stuff on the right had to be assemble, and the wrinkles steamed out before going into the set. It looks like a lot of fun. It’s more like a lot of work.

Here’s what you’ll see in stores. Merry Christmas!

2 Responses to “It’s Christmas??”

  1. […] for Christmas decorations and got to see the boxes of the items that I photographed back in March (see this blog entry).  I snapped a shot with my phone and here it is on the […]

  2. […] for Christmas decorations and got to see the boxes of the items that I photographed back in March (see this blog entry). I snapped a shot with my phone and here it is on the […]

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